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30 Mar

The beginning of LiXTiK

Posted by Wendy Ives

I moved on to develop the best lip balm. I was tired of lip balm that melted on my lips spread grease all over my face around my mouth. The natural lip balms that I liked spoiled after a short time. Put it on one day and it’s great. The next day, it’s rancid. I knew I could do better. So I began developing lip balm that wouldn’t spoil, ever, and wouldn’t get your face all greasy. I also wanted a lip balm that didn’t suck all the moisture out of my lips. I wanted a lip balm that felt great, smelled great, wasn’t filled with petroleum based and harmful ingredients, and worked for many hours. All for a reasonable price. Once again, I was asking for a lot. I’m our worst customer. Plus, I wanted responsibly sourced beeswax. So I went to our local bee expert, who provides us with lovely wax. As soon as I developed a satisfying lip balm, Andy stream lined the production.


At this point I started looking into packaging development. Once in the world of packaging, I learned about manufacturing, pollution, paper, plastics, ink, recycling. My task became how to have a business that didn’t produce a lot of garbage. Not just our garbage, but our customers garbage as well. There’s a difference between new paperboard and pre consumer waste paperboard. There are all kinds of plastics out there. Some are made with very harmful petroleum based ingredients that leach out of the plastic into whatever is being contained in the package, and imitate estrogens, which are then absorbed into a person’s body. Some plastics are made out of tree cellulose. As time went on, I called every American plastic bottle blowing manufacturing plant to ask questions and give them ideas for making a better plastic. This was right before much of America’s manufacturing moved off shore. Things were rapidly changing in manufacturing and not always for the better. But better products did get developed. There’s milk protein and other plant protein “plastic” cellophane. We use both, currently. There’s plant based inks and petroleum based inks. Petroleum plastic beads replaced crushed walnut shells and apricot seeds in scrubby soaps. I learned about pumice and how most of it is “cleaned” with a propane steam cleaning process. I found one company in the US that uses a water steaming process and buy from that company for our Tough Guy soap.

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